Upcoming Events

December 12-14 – Holiday Event

2021 SITE SoCal Holiday Event & Charity AuctionDecember 12–14, 2021
SITE SoCal Holiday Event
JW Marriott Desert Springs Resort & Spa
Palm Desert, CA

WE ARE BACK!! Registration is opening soon for our eagerly awaited 22nd Annual SITE SoCal Holiday Event.

Given the impacts of our industry over the last 16 months, we’re making this year’s event more inclusive to SITE SoCal members. Now more than ever, we can all band together as an industry and use our abilities to give back to one another.

To each and every one of our industry colleagues - THANK YOU! Your unwavering support of SITE SoCal has not gone unnoticed. We can’t wait to be together and reunite in-person. Here’s to you, a fantastic end of year celebration, and a very happy and joyous holiday season!

Sponsorship Opportunities

View our Sponsorship Opportunities Deck for the SITE SoCal Holiday Event.

Preliminary 2021 Holiday Event agenda:

** Hosted for all registered attendees.

Sunday, December 12, 2021

2:00 – 7:00 PM Registration
2:00 – 6:00 PM Sponsor Showcase **
Don’t miss this unique chance to interact with our special Holiday Event Sponsors!
7:00 – 9:00 PM The Welcome Reception **
Join us as the SITE SoCal community goes poolside at our host property, the JW Marriott Palm Desert!
9:00 – 11:59 PM Mix & Mingle**
Continue on for live acoustic music hosted by JW Marriott Desert Springs in their famous lobby lounge, Aquafir 65.

Monday, December 13, 2021

7:00 AM – 5:00 PM Registration Open
7:30 – 9:30 AM Come Together Breakfast **
Welcome the day with a delicious breakfast al fresco.
8:00 AM – 12:00 PM ** Fun In The Sun
Teambuilding and guided fitness activities will help us focus on self-care.
8:00 AM – 1:00 PM SITE SoCal Holiday Golf Classic (Optional Additional Cost)
Spruce up your clubs check your handicap and head for a shotgun start at the Palms Course, an exciting 18-hole Ted Robinson-designed par 72 course.
10:00 AM – 2:00 PM SPArty - Spa Party (Optional Additional Cost)
Spa lovers delight poolside - spa access, music, beverages, and light bites… mmm what’s not to love?
5:45 - 11:00 PM Badge Pickup + Checkout
6:00 – 7:00 PM The Charity Gala Reception **
Take this opportunity to get your final bids in for the Silent Auction while mingling before dinner..
7:00 – 9:30 PM The Charity Gala Reception + Dinner **
Come decked-out and dazzling for our formal dinner, where the goal is to raise $$$ for our Hospitality Heroes.
9:30 – 11:59 PM The After Party **
A not-to-be-missed wild card event to wind down the evening and wrap up yet another memorable Holiday Event.

If you are a planner looking to be hosted, please register for our Match Me list.


Hosted Planner Admission = $1.00
Suplier Host (Table or Duo Experience) = $1.00

Non-member Experience Package is $6,000.00 which includes the following:

  • 4 Planner Guestrooms
  • 1 Supplier Guestroom at Discounted Rate of $249.00 ++ Guaranteed (Individual Pay On Own)
  • Admission to The Welcome Reception
  • Admission to Come Together Breakfast
  • Admission to Fun In The Sun
  • 1 Table at The Charity Gala Dinner for 8 Seats (SITE SoCal to Provide Table Decor)
  • Admission to The After Party
  • Name Recognition as Table Host
  • (+ Donation of Two (2) Items Valued at $500.00 Each)

Duo Package (Supplier + Planner) is $875.00 members / $1,600 non-members, which includes the following:

  • 1 Planner Guestroom
  • 1 Supplier Guestroom at Discounted Rate of $249.00 ++ Guaranteed (Individual Pay On Own)
  • Admission to The Welcome Reception
  • Admission to Come Together Breakfast
  • Admission to Fun In The Sun
  • Admission to The Charity Gala Dinner for 2 Seats
  • Admission to The After Party
  • Name Recognition as Table Host
  • (+ Donation of One (1) Item Valued at $500.00 Each)

* Please note that the Experience Package must include at least 4 planners, the Duo Package must include 1 supplier and 1 planner.

Additional Items

 Member PriceNon-Member Price
Sponsor Showcase Table $500.00 $750.00
SITE SoCal Holiday Golf Classic Foursome $400.00 $550.00
  Single $110.00 $150.00
  Hole Sponsor $600.00 $850.00
SPArty - Spa Party $100.00 $150.00

Guestrooms for Additional Suppliers – SITE SoCal has secured a block at a discounted rate of $249.00 ++.


As in past years, sales and registration will be offered in two phases. We will be emailing you additional reminders prior to that date that will include the registration link which will also be available by going directly to our website.

  • Phase 1 (Sales for SITE SoCal Members Only) – Registration to purchase an Experience Package, Duo Package, Sponsor Showcase, SITE SoCal Holiday Golf Classic and SPArty admissions will go live at 10:00 AM on Friday, August 13th.
  • Phase 2 (General Registration) – General registration for all attendees opens at 10:00 AM on Friday, October 1st. All guests who purchased the Experience Package or Duo Package are required to register, along with your guest(s). Additional opportunities to purchase Golf and SPArty experiences will also be available.


Please remember that you must be a current SITE SoCal member to purchase an Experience Package or Duo Package. One package per membership limit. Membership number required at the time of purchase. If you are not sure of your membership number, please contact to avoid any issues once registration goes live.


JW Marriott Desert Springs Palm DesertOur host, JW Marriott Desert Springs Resort & Spa will have accommodations available only for the hosted buyers and a limited number of suppliers/vendors. Once registered, a link for reservations will be emailed to you.

Planner Reservations

Reservations will be made through Phase 2 registration for December 12-14; additional nights can be requested during registration, however will be paid on own and are subject to availability.


SITE SoCal has negotiated a discounted rate of $249.00++ for December 12 - 14. These rooms will be on a first come, first serve basis, and may sell out. Secure your room.

In Conjunction with (ICW) Events

Our goal as SITE SoCal members is to support our focus of giving back. If you are attending our event, we will now require approval for any ICW events that are in conjunction with our SITE SoCal Holiday Event such as hospitality suites, large group events, etc. Our sponsors are our lifeline to the continued success of the SITE SoCal Holiday Event, and we want to ensure they get the exposure that they paid for as well as our charities. Should you wish to host an ICW during the event, a donation is required in good faith to SITE SoCal based upon your ICW budget. Our recommendation is ~ 10% of your ICW budget. Events, time and location to be approved with SITE SoCal Board of Directors. Please direct all ICW questions to our VP of Sponsorship, Jackie Ash at .


Now more than ever, we need to support each other and our industry. Due to the impact COVID has had on our industry, we have shifted away from local grassroots charities this year to honor our own Hospitality Heroes.

Our Mission: The Above and Beyond Foundation recognizes, rewards and supports outstanding individuals employed on the front lines of the hospitality industry by providing awards and grants to help them attain their personal and professional goals.

Our Core Values: We reward individuals that support our core values:

  • Hard Working
  • Dedicated
  • Passionate
  • Ethical
  • Customer-Centric
  • Team Player
The Above and Beyond Foundation

The Heroes of Hospitality Award is awarded to front-line workers that demonstrate our core values and embody the heart of hospitality through an extraordinary single act of service that is truly ‘Above and Beyond.’

We need your help to nominate and recognize those in our industry that deserve to be recognized.

Please Nominate Here.
Don’t forget to mention that you are a SITE SoCal Member in the application for tracking purposes.


  • Applications will be accepted from hospitality industry employers
  • Nominees must be front-line/non-managerial workers
  • Restaurant workers do not qualify
  • The person submitting the application must hold a senior management position with the employer
  • Each employer may submit one application per year - applications are valid for one year
  • The nominee must have completed a minimum of 2 years of employment with the employer
  • Part time or hourly employees are eligible
  • Both employer and winner agree to publicity, including photos, interviews, and social media posts

A huge thank you to our new and returning sponsors joining us for our upcoming SITE SoCal Holiday Event. Without you, this event would not be the success that it is today.

Sponsorship packages and in-kind sponsorship opportunities are still available, if you are interested in sponsoring, please email Jackie Ash, VP of Sponsorship at .

Strategic Sponsors

Titanium Sponsors

BMW Performance Driving School

Platinum Sponsors

Four Seasons Hotels and Resorts - Platinum Sponsor
AMR Collection - Platinum Sponsor

Event Experience Sponsors

Registration Sponsors

ALHI Global Luxury Sales - Registration Sponsor

Come Together Breakfast Sponsors

Hotel Corque - Registration Sponsor

In-Kind Sponsors

BBJ Linen - In-Kind Sponsor
John Wolfsohn Photography and Video - In-Kind Sponsor
IE Innovative Entertainment - In-Kind Sponsor

Our Hosts

JW Marriott Desert Springs Palm Desert - Our Host
Greater Palm Springs modern meeting oasis - Our Host
SITE Southern California 2021 Holiday Event & Charity Auction
When December 12-14, 2021
Where JW Marriott Desert Springs Resort & Spa
74-855 Country Club Drive
Palm Desert, CA 92260

Map and Directions