The Incentive for Excellence

An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.

Event Planning Technology: Past to Present

Event Planning Technology: Past to Present

The team at Fourth Wall Events loves technology and its use in event planning. While we normally cover current trends and look to the future, we’d like to take a moment to examine the history of event planning technology and how it’s changed over the years.

BizBash recently outlined some key technological features, showing where industry technology was, where it went, and where it is today:

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Advocacy in the Meetings, Events & Incentive Travel Industry – We Can All Make a Difference

I feel fortunate to be part of our vibrant, exciting industry that creates so many job opportunities for individuals at almost every level in such a wide variety of categories. I’m proud to be a part of it for many reasons – the opportunities we get to make a difference, the ROI we provide, the knowledgeable professionals that make up our hospitality community and the enthusiasm for the work that we do. I am also now proud to be a part of our efforts and gains around industry advocacy – in raising awareness and support for how meetings and events help drive the global economy, jobs and knowledge sharing.

Prior to 2009 and the US financial crisis, advocacy was not a word generally heard in connection with the meetings, events and incentive travel industry. When money seemed like it was flying everywhere but into our pockets or strengthening our businesses, when meetings were being cancelled and planners laid off, our first thoughts were not of advocacy but of survival. In an industry where sole proprietors, and companies of all sizes could do what they loved and earn a good living, the financial meltdown was an unpleasant, unexpected shock and a wakeup call of massive proportions.

The industry had suffered downturns before but this was different. The severity of the situation made us realize it was time for action and since then, the meetings industry has made some substantial progress.

The US Travel Association has served as a consistent voice for the value of business travel and meetings and its direct link to the future health and growth of the US and global economy.

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5 Ways to Fix Bad Meetings

The hope of all leaders who gather people for a decision-making meeting is that the collective brain power of the group will lead to a better decision. But just gathering people together in a room doesn’t automatically lead to more informed and better decisions.

In fact, very often the opposite happens: groups amplify errors. Instead of producing insight, you produce a bad meeting like what’s featured in the video below.

In this article, I examine what causes groups to make bad decisions and how you can fix bad meetings.

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6 Event Marketing Tips to Build Your Guest List

6 Event Marketing Tips to Build Your Guest List

Fourth Wall has helped you set the date, book a venue, and design a one-of-a-kind corporate event experience, but you might still be worried that guests won’t show up. Successfully marketing your event might seem like a daunting task, but luckily according to Forbes Magazine, it’s a lot easier than you think.

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Fill Your Life with Purpose

Fill Your Life with Purpose

How do I stay motivated day in and day out?

How do I gain more confidence with clients?

How can I reduce my fears and anxiety when speaking to groups?

These are typical struggles for event planners. While there are no easy answers, the best response I can give you is to fill your life with purpose. When this happens, you will be mentally and emotionally tough. Ultimately, you will be at your best day in and day out, regardless of situation or pressure placed upon you.

A great example of someone who has premier emotional toughness because he lives in purpose is Philippe Petit, who was featured in the Academy Award winning documentary, Man on Wire.

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