The Incentive for Excellence
An Industry Blog on All Things SITE. Your one stop shop for chapter news, industry events, trends, and tips from the pros.
Reveal Your Story
Dear SITE SoCal Family,
Happy New Year! Welcome to 2017, a fresh look, and a new adventure. I am delighted to be part of this innovative chapter of industry professionals. Our chapter thrived in 2016, and in 2017 we will continue to raise the bar for our events, education, and networking. Our successes are consistently acknowledged not only by other SITE chapters, but by travel and event organizations around the world. And it is easy to see why—it is because of you, our dedicated members.
So this year we are focusing on YOU!
Our Theme for 2017 is REVEAL YOUR STORY
A story has five basic elements: characters, setting, plot, conflict, and resolution. The New Year presents an opportunity for you to add a new chapter in your story. You and those with whom you surround yourself are the key characters; your settings present you with new opportunities; you can direct your plot; conflict is inevitable; but the resolution is up to you. Your SITE SoCal family is full of amazing, knowledgeable professionals who are willing to share their experiences and help you grow your personal and professional brand.
I encourage you to share your stories with us this year. Whether you have something to share in our blogs, on our social media platforms, or at our receptions and lunches, we can learn from each other. Together we will explore new ways to share and learn from our members’ stories. Let’s try new and bold things together this year.
Be different! Be inspirational! Be revolutionary! It is an honor to share this year with all of you. I look forward to seeing 2017 unfold, and I hope you join us on this new adventure. Thank you for your support, passion, and for being part of the new chapter in SITE SoCal’s story.
If you don’t turn your life into a story, you just become a part of someone else’s story!
– Terry Pratchett
See you soon!
2017 SITE SoCal President